Building
True Wealth
Wealth Architects asked us to build a genuine brand experience, one that establishes a human connection to their current and future clients. We explored a narrative and visual language that helped Wealth Architects stand out from historical cliches of the competitive wealth management industry.
We created a brand system, complete with a custom logo, color palette, type, and photography designed to evoke trust and dependability in the Wealth Architect’s services.
A unique photographic style introduced imagery that was aspirational and approachable — scenes that were human and natural, standing apart from past metaphors of the industry.
Airlift designed and built a fully customizable and responsive WordPress website.
We had a special opportunity to shoot custom drone footage, capturing the life and movement of California which helped further communicate the value of Wealth Architect’s unique brand.
Wealth Architect’s new brand experiences elevate their role in the industry and help form a distinguished relationship with their clients.
We developed a special brand manual, complete with the strategy, personality and a full range of visual design guidance.
