Adidas asked Airlift to capture the reverence, mystique, rawness and beauty of the streets of Oakland that raised Damian Lillard. The creative goal was to document his upcoming journey through East Oakland’s Brookfield to his ultimate rise playing for the Portland Trail Blazers.
We worked closely with Adidas to produce images that depict the reality of Lillard’s East Oakland life through Lillard’s footsteps in Brookfield that depict the vacant lots, the airport backdrop, the looming presence of hope of the NBA stadium nearby and even despair…boarded up houses, garbage on the streets and razor wire.
These photographs were taken throughout the course of several days on location in Brookfield. Our team roamed the streets in East Oakland, interviewed people who knew Damian Lillard personally, visited the rec center which was his second home and the gym at Oakland High School where he developed himself as a basketball player. Our photographs provided Adidas autobiographical imagery that could be used across future campaigns. The project was a huge success and we can’t wait for another!