The Kid
From Oakland


  1. Sport


  1. Photography
  2. Storytelling
  3. Print

Adidas asked our team to capture the reverence, mystique, rawness, and beauty of the Oakland streets that raised Damian Lillard. We documented his journey through East Oakland’s Brookfield, culminating in his rise to playing for the Portland Trail Blazers.

Custom letterforms bridge the graphic styles of Adidas and the Portland Trail Blazers.

“Nothing short of stunning. The Airlift team went far beyond the ask to gather imagery that felt raw and honest, elevating the campaign work to another level.”

Damien Webb, Adidas Global Brand Identity