Project —
Mismatch

Inclusive
Innovation

Industry

  1. Publishing

Services

  1. Identity
  2. UI/UX
  3. Development
  4. Print

Mismatch is a book by Kat Holmes — a leader in the design community and advocate for inclusion innovation. Working directly with the author, Airlift designed the cover and a broader graphic language for celebrating inclusion.

Kat describes how designing for inclusion is not a feel-good sideline — it is a source of innovation and an opportunity to contribute to society in meaningful ways.



Essential geometric forms combine into a modernized ensō — the universal symbol for togetherness and collaboration.


Locally produced silk screened posters support the book launch and speaking engagements.

“Airlift was a true partner. They worked quickly to understand and beautifully represent this nuanced topic.”@KatHolmes



For more on how Mismatch is advancing inclusive design, check out Mismatch.Design.

To purchase the book, visit The MIT Press, Amazon, or your neighborhood bookstore.