Noon Academy is a social learning platform that changes people’s lives. They aim to make studying more engaging, enjoyable, and accessible to everyone.
Airlift helped support and deliver a cohesive brand language for Noon that brings together their initial thinking and foundational elements by providing a visual system of what education means and looks like to the world.
The brand’s underlying inspiration is derived from the notion of collaboration, team support, and personal growth. Joyfulness, community, and education is dynamically represented through their new symbol.
A typographic challenge was utilizing a Roman and Arabic typeface that had similar geometric characteristics that felt friendly and inclusive.