Project —
Snap-on

Digital
Transformation

Industry

  1. Manufacturing

Services

  1. Strategy
  2. UI/UX
  3. Motion

Our long collaboration with Snap-on is one of notable transformation. What began as a few simple mobile experiences led to full-scale digital transformation.

We collaborated over a couple years to help reimagine every touch point in the brand system, leveraging the company’s history and showcasing innovative product experiences.


Snap-on’s brand and legacy is built on years of high-quality manufacturing and innovation. Over the last several years, they invested in a digital transformation to bring their brand’s experience forward.

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To facilitate this transformation and brand reinvention, Snap-on needed everyone to understand the design vision and provide a set of guidelines to help execute consistently across every brand interaction.

Snap-on’s new online experience enables a consistent and powerful brand presence around the world. The redesign brings together the company story and history, customer relationships and the great products within their deep product portfolio.



Working closely with the product and sales teams, we helped convert a 30 year old paper catalogue with thousands of products to a unique digital experience, tightly integrated into today’s key mobile platforms.


The new digital catalogue is faster, simpler and created efficiencies inside and outside of Snap-on’s product offerings.

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Snap-on’s configurator provides product customization for customers and sales teams. We designed a unique interface, simplifying the process to a more personalized workspace.