Design Minded
Development
Shift is a design-focused, agile-run, solutions-driven engineering company that required a redesign of their brand language and website experience. The Airlift team closely collaborated with the Shift team to ensure that both the design system and website clearly communicated their company ethos for their customers.
The core brand identity was heavily inspired by cycles, movement, and iterations indicative of the development process.
Leveraging geometric shapes to create a highly precise and bold design system.
