Empower Data
With Design
Databricks is a data and AI company, helping data teams — engineers, analysts and scientists to provide an open and unified platform for data management, business analytics, and machine learning. Airlift collaborated with the Databricks team to explore and establish an effective and cohesive brand expression across their website to better be able to speak to their customers and core audiences.
A series of extensive workshops and design research our teams identified solutions to activate the design system beyond their established brand symbol. This refined design system needed to clearly speak to their audiences through thought leadership pieces and a range of content requirements.
An updated website experience was created and delivered in close collaboration with the Databricks engineering team. New design processes were created specifically for Databricks design and engineering team to ensure they could continue to support the established design system for the future.
The updated and refined visual language needed to accommodate a range of digital and physical surfaces such as company materials.
Charts and diagrams are constructed in a modular way for a range of expressions and applications to meet the needs of their audience. This highly scalable and refined design system enables the Databricks team to fully express the power of their products.
