Every discipline ranging from strategy to visual design was utilized in order to establish Nissan's vision for autonomous driving. Extensive user research was performed on how users might interact when a car goes from manual driving mode to a fully autonomous mode.
Many important questions were also answered throughout this project; what role does entertainment play once the driver no longer needs to focus on the road? How does a visually cohesive system not only provide an elegant language but a highly usable and enjoyable experience? What level of information do you convey to pedestrians while the car is in a fully autonomous mode?
Execution & Delivery
Airlift established key moments in the UI/UX as well as future car features that were strategic to Nissan's vision of the future. Every aspect of the car concept was thought out and executed to provide an elegant and efficient user experience. Airlift optimized color, timing and interaction models utilizing hardware components for fast iterative prototyping (pictured below).
The final results provided Nissan and the press with a car that answered questions for autonomous driving with extreamly positive reviews from the press. More importantly the IDS Car Concept aligned Nissan's strategic vision for their future car experiences for tomorrow.
Awards & Press
- • Communication Arts
- • Forbes
- • CNN
- • CNET
An outward facing screen was also designed in order to communicate with pedestrians and users while in fully autonomous mode. This allows safe communication between passengers and pedestrians.
The car interior transforms between AD mode (Autonomous Driving) and MD mode (Manual Driving). AD mode provides the user with navigation, media, comms and an intelligent driving system. MD mode allows the driver full control over the car and removes additional extraneous information.