Building a tool configurator with thousands of configurations is no easy task. We worked closely with Snap-on to identify a clear user journey for their franchisees that ultimately delivered an efficient and elegant solution while providing the best experience possible.
Snap-on needed to update their current tool configurator to be more effective, efficient and dynamic. Their previous current confgurator was utilizing Flash which was not compatible with mobile experiences and was extremely difficult to update. Snap-on is known for it’s extremely high quality tools, customer service and ultimate reliability. This complex software needed to deliver on this brand expectation.
We interviewed Snap-on sales representatives who have an intimate knowledge of their customers and had extensive workshops identifying key features that were needed to elevate this software as much as possible both functionally and esthetically. We explored user flows and detailed wireframes in order to make sure no features were left out of this experience.
Through our extensive research we learned that representatives use this software while being on the move from visiting a multitude of locations throughout their day. As a result the tool storage configurator needed to function not only online, but offline as a stand alone application. We worked very closely with Snap-on and our engineering partner Shift Lab in order to provide a clear logic for all possible configurations.
The end result was a highly intuitive & responsive design system that not only provided a great experience for the Snap-on representatives but everyone involved. The final product was a visually stunning software application that elevated the Snap-on brand promise not only esthetically but most importantly through ease of use.