Scanmatter was founded in 2010 in Seattle, WA. They specialize in 3D scanning primarily for animation, film and the television industry. They approached Airlift to help them create a better experience and overall brand for their customers.
The concept for the brand mark centered around the idea of building a brand system that focuses on the physical act of 3D scanning. Many directions were explored and ultimately this system was chosen because it best represents their scanning technique in the form of their primary symbol.
Custom typography, color palette, business cards, brand application, and website language was also created for a cohesive design system. Our ultimate goal was to create a better experience on all forms of collateral ranging from print to digital.