LiveRail approached Airlift to help them define their brand language and provide an online presence that is in alignment with their highly successful technology. Their platform utilizes a core infrastructure upon which much of the online video advertising market operates. In 2014 LiveRail was acquired by Facebook for $400M-$500M.
LiveRail wanted to communicate that it is the most advanced online video advertising partner for publishers. They needed to create a unique brand language with no prior existing identity that would allow them to capitalize on their video platform system for their growing client list. We worked very closely with the LiveRail team in order to establish a fresh, memorable and highly unique identity.
Our team had to create a new brand language from scratch while making sure we communicated everything that the brand represented (Trustworthy, active & dynamic). We decided that the best solution was to create a symbol that communicates an active line that denotes energy, motion and accuracy. LiveRail was extremely satisfied with our work and we’re extremely proud of their continued success.
Awards & Press
New York Times
“Working with Airlift was a pleasure. They consistently bring a level of creativity and unique thinking to their work that makes them among the best I’ve ever worked with. Cannot recommend them highly enough.”
-MARK TREFGARNE, CEO & CO-FOUNDER, LIVERAIL
“…Facebook’s $400M-$500M Acquisition Of Video Ad Tech Startup LiveRail Is Now Official…”