Our goal was to provide a youthful and engaging identity for ourselves while still providing a timeless brand system. It had to be memorable, iconic and be able to used both online and offline.
The photography was a challenge as we wanted created symbolism and a narration within each image. The photographs were essentially dioramas that were created by laboriously by spray painting each object. Whew!
“Man… I like your work… it’s really fresh…”
-HAMMER, MASTER OF RHYMES (YES, THIS IS A REAL QUOTE…)