The challenge was to not only define a new identity system but to help establish a brand language that resonated extremely well with their team internally while providing something that was highly unique, effective and own-able.
We provided guidance and insight by establishing who they are what they're about through close collaboration exercises that defined our creative approach. We discovered through these exercises that Presence is proud to navigate their clients through the creative process.
Navigation, path, guide, predict and explore were clear metaphors that were uses throughout our design process and ultimately the final symbol. Lines and intersecting paths were used to bring these metaphors to life.
Color, typography, photography and their website needed to seamlessly work together. The result is a brand system that delivers a clear these objectives while being esthetically pleasing.