Presence Mood Imagery

The Challenge

The challenge was to not only define a new identity system but to help establish a brand language that resonated extremely well with their team internally while providing something that was highly unique, effective and own-able. 

We provided guidance and insight by establishing who they are what they're about through close collaboration exercises that defined our creative approach. We discovered through these exercises that Presence is proud to navigate their clients through the creative process.

Presence Logo Sketches
Presence Logo Sketches
Presence Logo Sketches

Our Approach

Navigation, path, guide, predict and explore were clear metaphors that were uses throughout our design process and ultimately the final symbol. Lines and intersecting paths were used to bring these metaphors to life. 

Color, typography, photography and their website needed to seamlessly work together. The result is a brand system that delivers a clear these objectives while being esthetically pleasing. 



Presence Logo
Presence Logo
Presence Logo
Presence Logo
Presence Icons
Presence Logo
Presence Logo


Business Cards 


Presence Business Cards
Presence Business Card
Presence Logo


Presence Website


Presence Sketches
Presence Sketches
Presence Website Desktop
Presence Website Mobile
Presence Website Tablet
Presence Employees
Adidas

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