LUNAR Mood Imagery
LUNAR Mood Imagery
LUNAR Mood Imagery

Our Approach

We started out by having a series of workshops to help LUNAR think of who they are currently and who they want to be in the future. They felt that there was heritage in their name and current identity and as result we tried to embrace this in all our explorations and final executions. 

We came to the conclusion that in order to create a unique and ownable brand language for LUNAR it was extremely important to embrace not just the moon as a symbol, but the beauty and magic of light that is cast by the sun, cycles, repetition, and transformation.

LUNAR Sketches

Our Approach & Results

We provided a multitude of brand paths which included; strategy, visual design, identity, motion, typography and color. Our ultimate goal was to communicate transformation, cycles, dynamism and to genuinely celebrate creativity utilizing a lunar eclipse as a basis for inspiration.  

The final results provided us with 3 strong brand systems that center around Duality, Cycle and Eclipse. Each one is subtlety different in it's execution and approach and yet uniquely different in its visual treatment. 


LUNAR Sketches


Concept 1 – Duality (Sun & Moon)


LUNAR Sketches
Sun & Moon
LUNAR Symbol Sun & Moon
Lunar Symbol Sun & Moon
Lunar Symbol Sun & Moon Color Palette
LUNAR Symbol Animation
LUNAR Sun & Moon Tablet


Concept 2 – Cycle


LUNAR Cycle
Jeff Salzar
“Airlift brought tons of passion and depth to our challenge. They pushed on our assumptions and helped fundamentally shift our considerations for what could be.”
JEFF SALAZAR , VP of Design at LUNAR
LUNAR Cycle
LUNAR Cycle
LUNAR Cycle
LUNAR Cycle
LUNAR Cycle Tablet


Concept 3 – Eclipse


LUNAR Eclipse
LUNAR Eclipse
LUNAR Eclipse
LUNAR Eclipse
LUNAR Eclipse
LUNAR Eclipse
LUNAR Eclipse Tablet

Additional Symbol Variations


LUNAR Symbol Variations
Akita

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