Fitstar enables people to achieve their personal fitness goals offering a tailored workout to their individual needs. The brand system relies on this brand proposition. Transformation of one's mind and body through these exercise personalized fitness routines was the driving factor for this updated brand system.
Airlift was also asked to develop a strong brand appearance that elevated Fitstar's outdated brand language. One of the project main requirements was to have the brand system extend in every facet of their collateral materials. Social media as well as the mobile application experience was crucial to have this consistent design thread throughout. As a result an entire brand language was born and executed seamlessly.