It was very important for our team to really understand the personality of DOJO. Their company embraces and is inspired by Japanese culture and as a result we wanted the symbol to mimic Japanese Kanji characters. A fully typographic symbol utilizes all letterforms and uses curves and line weights to form the basis of the typographic symbol.
Skateboard illustrations, photography and the brand symbol were created by our team to help convey a sense of this Japanese culture. Our goal was for any DOJO brand element to stand alone as an independent iconic elements among other skateboard companies.