Damian Lillard Brookfield
Damian Lillard Brookfield
Damian Lillard Brookfield

Approach & Outcome

We worked closely with Adidas to produce images that depict the reality of Lillard’s East Oakland life through Lillard’s footsteps in Brookfield that depict the vacant lots, the airport backdrop, the looming presence of hope of the NBA stadium nearby and even despair...boarded up houses, garbage on the streets and razor wire.

These photographs were taken throughout the course of several days on location in Brookfield. Our team roamed the streets in East Oakland, interviewed people who knew Damian Lillard personally, visited the rec center which was his second home and the gym at Oakland High School where he developed himself as a basketball player. Our photographs provided Adidas autobiographical imagery that could be used across future campaigns. The project was a huge success and we can't wait for another!  


Damian Lillard Brookfield
Damian Lillard Brookfield
Damian Lillard Brookfield
Damian Lillard Brookfield
Damian Lillard Brookfield
Damien Webb
“…The resulting images were nothing short of stunning. The Airlift team went far beyond the ask to gather imagery that felt raw and honest, and ultimately elevated the campaign work to another level. In the end it was the versatility and enthusiasm of Airlift that made the work shine. These guys are true artists, absolute professionals and smart. It’s also why they are at the top of my agency rolodex.”
Damien Webb, Senior Designer, Global Brand Identity at Adidas
Damian Lillard Brookfield
Damian Lillard Brookfield
Damian Lillard Brookfield
Damian Lillard Brookfield
Damian Lillard Brookfield
Damian Lillard Brookfield
Damian Lillard Brookfield
Akita

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